All posts by Gregg Sarra

Greg is a Manager of Data Science for Five Element Analytics, an analytics firm based in NY. He graduated from Hofstra University in 2015 with an MBA is Business Analytics.

Why Lifetime value (LTV) calculations need Data Science 

Lifetime Value (LTV), sometimes referred to as Customer Lifetime Value (CLTV), is a technique used by businesses to predict the net profit of the entire future relationship with a customer. LTV is best thought of at a high-level as simply Total Customer Revenue – Total Customer Costs. Two key components to recognize and understand regarding LTV are the fact some customers hold more value than others and a customer is not just a single transaction but rather a relationship far more valuable than just a one-time deal. Continue reading Why Lifetime value (LTV) calculations need Data Science