The goal is to turn data into information, and information into insight.

Carly Fiorina

The alchemists in their search for gold discovered many other things of greater value.

Arthur Schopenhauer, German Philosopher

Data! Data! Data! I can’t make bricks without clay!

Sir Arthur Conan Doyle

Facts do not cease to exist because they are ignored

Aldous Huxley

The price of light is less than the cost of darkness.

Arthur C. Nielsen, Market Researcher & Founder of ACNielsen