No great marketing decisions have ever been made on qualitative data.

John Sculley (Apple CEO, 1983-1993)

Information is the oil of the 21st century, and analytics is the combustion engine.
Peter Sondergaard

Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world.” –

Atul Butte, Stanford

“Data beats emotions.”
Sean Rad, founder of Ad.ly

Opportunities are multiplied as they are seized

– Sun Tzu