NEW YORK – AUGUST 21, 2016 – Five Element Analytics, LLC, a leading data science and analytics company unveiled its new logo illustrating the company’s mission and vision for data science, and its’ dedication and commitment to serving  customers with the continued passion and love for uncovering insights from data.

“Our new logo was designed to visually convey our belief in the role of data science and advanced analytics within organizations, and our unparalleled commitment and loyalty to our customers”, said Alexander Pelaez, Ph.D., President and CEO the company.

As the name suggests the companies mission is rooted in the 5 Elements of Earth, Metal, Water, Wood and Fire, with each element representing a unique component of delivering analytic results to customers. The logo conveys unity, trust and loyalty through advanced analytics using a holistic approach. The blue field represents the water element, which the company compares to the amorphous and boundless nature of data. The blue further represents trust, loyalty, and wisdom. The circle signifies a 360 degree approach to analytics and a unifying principle of data science, whereby intuition and mathematics balance each other. The use of the epsilon acknowledges the mathematical and scientific approach taken to uncover truths from data. “Together the components represent the company, and its employees, very well”, Pelaez said.

The new image kicks off a strategic marketing campaign to bring attention to the role of data science in companies and demonstrate its’ enormous value in uncovering opportunities hidden within the vast amount of data being collected.