Tracing Search Behavior using Social Network Analysis

Introduction

The aim of this paper is to study the search behavior of users, based on their Google search query terms, and to find similarities between search behaviors of a pool of users. We want to identify the types of searches that are central to other searches. These searches would ideally lead to searches of other kinds, and it would be conducive to invest in Google ads for searches of this type. Continue reading Tracing Search Behavior using Social Network Analysis