Trust your instincts

Recently, an executive at an online media firmĀ had asked me to take a look at some data. His team had found some interesting results using some correlations of data points for his web activity. Unfortunately, he wasn’t convinced of what they were saying, because his intuition was telling him otherwise. However, he couldn’t refute the analysis, it was fairly sound. He decided to get another opinion. Continue reading Trust your instincts

Tracing Search Behavior using Social Network Analysis

Introduction

The aim of this paper is to study the search behavior of users, based on their Google search query terms, and to find similarities between search behaviors of a pool of users. We want to identify the types of searches that are central to other searches. These searches would ideally lead to searches of other kinds, and it would be conducive to invest in Google ads for searches of this type. Continue reading Tracing Search Behavior using Social Network Analysis

Dr. Alex Pelaez Presents to Students at UPR

Today, Dr. Pelaez presented a speech on how companies are using analytics to transform their organization to students and faculty at the University of Puerto Rico, Rio Piedras. He spoke about the exciting field the students were entering, and provided the students with a glimpse of what their promising future holds. The talk, lasting over an hour and a half, highlighted the necessary skills companies require for studentsĀ to land quality high paying jobs in analytics. Continue reading Dr. Alex Pelaez Presents to Students at UPR

Big Data Could Sway The Presidential Election

As we head into the heat of the 2016 Presidential Campaign, the rhetoric will surely increase, but the outcome may ride on the backs of the mathematicians, statisticians, data scientists and computer scientists who will work to collect, churn and convey information to their respective campaigns in order to give their candidate an edge. A number of companies that specialize in analytics will be working tirelessly with data to find voters that can carry the day. Continue reading Big Data Could Sway The Presidential Election