Many companies are now utilizing the NPS, Net Promoter Score, developed by Satmetrix to determine a company’s growth. The score is based on a single question which asks the likelihood of the respondent to recommend a product or service using an 11-point scale, 0-10. Continue reading Analyzing The NPS Score
Insights
Asking The Right Questions
Recently, an executive at an online media firm had asked me to take a look at some data. His team had found some interesting results using some correlations of data points for his web activity. Unfortunately, he wasn’t convinced of what they were saying because his intuition was telling him. However, he couldn’t refute the analysis, it was fairly sound. He decided to get another opinion. Continue reading Asking The Right Questions
Beware of Correlations
Beware of correlations because they can bite! Actually, correlations are a great tool to measure the relationship of one variable to another, and they are widely used to help understand the strength and direction of the relationship. However, there are some interesting points about correlation differences that every data analyst should understand. Continue reading Beware of Correlations
